WAKARUSA, Ind.. — Prime Time Manufacturing, a division of Forest River, continues to post impressive retail growth rates as the young company begins its fifth year building towable recreational vehicles, the firm reported today.
Final 2013 numbers from Statistical Surveys show that Prime Time’s travel trailer brands increased total retail sales by 47 percent and Prime Time’s fifth wheel brands increased total retail sales by 62 percent. With a combined market share increase exceeding 30 percent for 2013, Prime Time is one of the fastest growing retail manufacturers in North America, the release noted.
According to National Sales Manager Ken Walters, the consistent sales growth is a function of a unique business model, great dealers, and impressive product.
“Our business model continues to be a very dealer-centric and retail driven model,” said Walters. “We put our dealers first and offer products that are a smart investment for them. They’ve felt great about increasing the amount of Prime Time products on their lots over the years and customers have chosen to buy that product over a myriad of other options. We couldn’t ask for a better lineup of dealer partners.”
Prime Time President Jeff Rank said he is pleased with the consistent growth the company has experienced.
“We are no longer a new start-up company where it’s easy to show huge year-over-year increases,” said Rank. “Prime Time is well established in the Top 10 of our industry yet we still continue to grow significantly faster than our peers. It is truly a testament to treating your dealers well and developing great product with great quality.”
Prime Time Manufacturing is a division of Forest River, Inc, a Berkshire Hathaway company. Prime Time offers towable recreation vehicles under the brand names of Avenger, Crusader, LaCrosse, Sanibel, Spartan, and Tracer and is located in Wakarusa, Ind.
SOURCE: Prime Time RV press release